Liquid Gold

Argan oil is often referred to as liquid gold for reasons that you will soon understand.

Argan oil comes from a tree endemic to Morocco officially called Argania spinosa. It’s fruits are harvested, peeled and stripped of their pulp. The hard inner shell is then cracked by hand and a few small kernels are removed from the center.

Argan tree

If the Argan oil is going to be extracted for culinary use, the kernels are roasted and then pressed. Because of the roasting, this type of Argan oil is darker and has a nutty aroma and taste. The heat also damages many of the beneficial nutrients in the oil.

For cosmetic purposes, the raw kernels are cold-pressed (no heat is used) and the lighter, gold colored oil (hence the term liquid gold) is extracted. This oil has very little scent or taste but has many more nutrients. This raw oil is also known as extra virgin Argan oil and can be further differentiated into grades A or B. Grade A comes from the first press and has the highest amount of nutrients. Grade B is from the second press and has fewer nutrients.

argan kernels

80% of Argan oil is composed of unsaturated fatty acids. One of the most abundant is Linoleic acid which is an essential Omega-6 fatty acid and is necessary to the normal growth and function of healthy cells. It increases the rate of cell regeneration and healing and acts as a mild anti-inflammatory.

It contains Vitamin E which is an organic, naturally occurring preservative and antioxidant. This increases the shelf life of the oil, accelerates skin healing and has even been proposed to reduce scarring and stretch marks.

Phenols such as caffeic acid, oleuropein, vanillic acid, tyrosol, catechol, resorcinol, epicatechin and catechin are found in Argan oil as well. These are antioxidants which may protect the skin against oxidative stress which is responsible for aging. The caffeic acid has also been proven to accelerate wound healing.

Squalene is an organic precursor to a steroid which has been proposed to be a chemopreventive substance meaning it may protect the skin from developing cancer.

For hair, it will increase the strength, decrease split ends and give a natural shine.

For nails, it will increase the strength and hydrate the cuticles.

If you decide you would like to try Argan oil, please make sure that it is 100% Organic, 100% pure, cold-pressed, Grade A, Moroccan Argan oil like we sell here at Pronounce Products. There are many other companies selling it for very low prices because it is either culinary oil, Grade B oil or impure.

Click here to buy Pronounce 100% Organic, 100% pure, cold-pressed, Grade A Moroccan Argan Oil.

pronounce organic argan oil in dropper bottle